As leaders in harnessing the power of oats, we believe babies deserve to be comfortable in their own skin. Our mission has been to help heal baby's dry, itchy, and uncomfortable skin, naturally. Back that up with a whole lotta number ones: #1 pediatrician recommended brand, #1 dermatologist recommended brand, #1 eczema brand - and well you can see why using Aveeno Baby doesn’t just soothe the little bundles of joy it was created for but the parents that use it on them.