Streetwear & Cultural icon, Supreme, “borrowed” Farmland Foods' logo for their latest clothing drop.
Instead of pulling out the lawyers, we convinced our client to have a little fun resulting in Farmland’s greatest social success.
CANNES 2019 SHORTLIST FOR REAL TIME RESPONSE MOBILE
CLIO SILVER WINNER FOR MULTI-PLATFORM
CLIO BRONZE WINNER FOR SOCIAL
3 MERITS @ 2019 ONE SHOW
2 2019 D SHOW AWARDS (BEST OF LOW BUDGET/DIGITAL)
2019 FAB AWARDS GOLD WINNER: SOCIAL MEDIA
2019 FAB AWARDS GOLD WINNER: VIRAL MARKETING
CREATIVEPOOL BRONZE WINNER
CREATIVITY AWARDS SHORTLIST
FEATURED IN ADAGE’S TOP 5 CREATIVE THINGS YOU SHOUL BE DOING IN SOCIAL RIGHT NOW.
WRITER: TAYLOR REBHAN / JAY BROCKMEIER
As leaders in harnessing the power of oats, we believe babies deserve to be comfortable in their own skin. Our mission has been to help heal baby's dry, itchy, and uncomfortable skin, naturally. Back that up with a whole lotta number ones: #1 pediatrician recommended brand, #1 dermatologist recommended brand, #1 eczema brand - and well you can see why using Aveeno Baby doesn’t just soothe the little bundles of joy it was created for but the parents that use it on them.
To launch Nature’s Bounty new Hair, Skin and Nail Jelly Bean vitamin (an innovation in their category at the time) we went to where their audience gets their beauty advice and tips - social media. We created content to fit across pre-roll, Pinterest, IG and FB.
In July we launched the first ever Survival Series; a limited edition beer collaboration with Griffin Claw Brewing Company and the Detroit Zoological Society. Each beer highlights and supports the zoo’s work to protect and save endangered species around the world.
A look into the everyday practical uses of Owens Corning Thermafiber® Insulation. Every room. Every scenario. The camera pans along a single-family home from room to room, showcasing every benefit from fire to sound to mositure.
WRITER: AIDAN MCKIERNAN
Over 300 social posts, countless print activations, billboards, and a website re-design were just some of the highlights after working on this brand for over 4 years.
We took a simple, midwest pork producer and gave it a much needed revitalization across all social channels. Engagement continued to grow month after month and brought them out of a double-digit decline in bacon sales.
During the 2018 National Hot Dog Eating Championship, we aired a :30 brand-focused spot on ESPN.
We were tasked with using old footage from a previous agency mixed with stock assets.
The Detroit Zoo has had their “Vitamin Z” campaign out for quite some time. This year we focused on a campaign to showcase all the new doses of Vitamin Z through TV, OOH, and digital mediums.
COPYWRITER: Cynthia Curry
A dream for most would be making the cover of the New York Times. The new Alfa Romeo Giulia went a step farther and wrapped the entire newspaper in this unique media buy.
At 107 years old, we dare you to find a wrinkle.
2012 Detroit D Show Winner for Innovative Media
An Aurasma powered campaign featuring the race-tuned FIAT 500 Abarth. It was featured in 3 different issues in ESPN Magazine
COPY:
The turbo-charged, race-tuned FIAT 500 Abarth. With 170 lb-ft of torque, it’s the latest in a long line of Abarth racers born to win at any cost.fiatusa.com/abarth
GREAT ENDINGS BEGIN HERE.
Choice Hotels needed a bridge campaign to hold them over for a year, but it needed to help start reshaping the view of this budget hotel chain. We knew they couldn’t be the hero, but that didn’t mean they couldn’t be the really awesome sidekick that allowed you to have great ending to your trip. Along with one new TV spot Marathon (which has tested better than any other spot they have ever aired), we were also tasked with re-cutting all their existing spots to fit into the new campaign concept. Below you’ll find the new brand spot with just a few of the re-cuts we did.
PASSWORD: Reising
Let’s talk food and low low low budgets. Pair the two together and that’s what you get with Perkins. Where some creatives might find defeat, we found inspiration and doing what we do best — creative ways to answer everyone’s request including our own. Every month Perkins has a new themed menu, the following videos represent budget food porn and non-union actors at their very best.
COPYWRITERS:
Cynthia Curry / Natasha Oliveras
How do you stand out among a global event? The same way you stand out if your book is bad. This was the creative insight that we used when executing print for Global Portfolio Night 12. Taking common errors made among young creatives and translating them on a human face. When you see it like this, you see how bad a small mistake can make you look.
This project was the recipient of a Silver Award in the 2015 Graphis Competition.
http://www.graphis.com/entry/1338aa11-311e-456f-8a1d-acc2b8183694/