How do you stand out among a global event? The same way you stand out if your book is bad. This was the creative insight that we used when executing print for Global Portfolio Night 12. Taking common errors made among young creatives and translating them on a human face. When you see it like this, you see how bad a small mistake can make you look.
Each hosting agency of Global Portfolio Night is also tasked with making a video to promote the event. We thought the best way to show young creatives just how important it is for them to get a book review was to show them the aftermath of someone who didn’t.
This project was the recipient of a Silver Award in the 2015 Graphis Competition.
Copywriter: Cynthia Curry